You’ve decided its time to look at doing some marketing; the problem of how to get more customers has started to keep you from a good night’s sleep right? So, before some gorgeous salesperson walks into your kitchen, offering to solve your marketing problems & before you find yourself sighing with relief & signing up to some advertising, think about this.

Dining out in restaurants is so engrained in our culture that every year more and more people are eating out than ever before. People are not going to stop dining out because the restaurant is the last bastion in the world where we can get personal attention; we are there for whole experience because it allows us to forget about our daily troubles. They may leave your restaurant & take their business somewhere else, but there is no shortage of customers.

As restaurant owners & managers we know what we do best; we know our food & running costs but do we know the value of our regular customers or how much it costs to get new ones? Customers have become more discerning; they are less likely to go to a restaurant that doesn’t treat them well, but they are more likely to become raving fans if you meet their needs. Continue Reading